Thursday, November 28, 2019

Sublime by Sublime free essay sample

If you are laid back and love being at the beach, then you should try listening to the band, Sublime. Sublime is a ska punk and reggae rock band from California. Their band consists of 3 laid back, down to earth guys. Bradley Nowell, the voice of the crew, Eric Wilson, the bass, and Bud Gaugh, the drummer. Their band is so different and original, it’s impossible not to love them. Sublime has released so many creative songs such as â€Å"Santeria†, â€Å"Wrong Way†, and â€Å"April 29, 1992†. Many people, even if they don’t listen to Sublime, have still heard these songs and love them. One of my personal favorites is â€Å"Scarlet Begonias† where Nowell describes a beautiful, blues loving girl he met in California. Sublime’s most popular song, â€Å"What I Got†, will have everyone singing along with the radio. Unlike some bands, Sublime actually had a mascot. Their mascot was their Dalmatian, Lou Dog, who Bradley rescued and adopted. We will write a custom essay sample on Sublime by Sublime or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Louie has been known to walk around on stage during shows. Another popular figure for their band is the Sun. No one truly knows the meaning of the Sun, and whether or not it actually has a meaning. Their band worked so hard to get people to listen to them. Originally, no music venues would allow them to play early in their career because they were skeptical. Sublime then renamed themselves to â€Å"Skunk Records† to sound more professional. Music venues then started letting them play. They started going to small clubs and parties to play throughout southern California. After doing all of these shows, they recorded some songs and made a few short demos. All of their hard work finally paid off. Unfortunately, on May 25, 1996, Bradley Nowell died of an overdose just before they released their album, â€Å"Killin’ It†. Their songs still live on, making you feel you are at the beach when you listen to them. Their vibes continue to be a big hit and have a special place in my heart. Work Cited Sublime, Long Beach California. Sublime. Sublime, 2016. n.d. 4 February 2016

Sunday, November 24, 2019

Facebook Author Pages Is It Still Worth Your Time

Facebook Author Pages Is It Still Worth Your Time A Facebook Author Page, Still Worth It? Facebook’s decision a few years ago to limit page owners’ â€Å"organic reach†- and force them to pay to reach their followers- saw many authors getting frustrated at the dwindling number of fans who saw their posts. Several decided to shut down their Facebook author page altogether and switch to an â€Å"author profile†, a dangerous tactic as Facebook has strict rules about profiles and in particular profile names.As indie author Jerry Stoute puts it: â€Å"First you work your tail off to get followers, then Facebook bleeds you to reach them through boosting. How about Facebook allow all your posts to be seen by your followers?†Is Facebook being unfair? Should you really bother growing a fanbase there if you have to pay to reach it afterward? The short answer is yes. For the long answer, we actually did a bit of research on different Facebook writing groups, asking authors how and why they keep a Facebook author page.But I'll only reach 10% of my fans†¦You might not reach everyone of your fans when you post something on your Facebook author page, but this is the same on other big social networks. Your tweets are seen by only a fraction of your Twitter following - not that Twitter hides them, but they soon get buried under hundreds of other tweets in your followers’ feeds. The same goes for Pinterest, or Instagram.So, sure, say you’ll only reach 10% of your Facebook followers, that’s still something you can take advantage of. The way Facebook’s algorithms work to show users content is through analyzing what content you interact with. The more a given user will like, comment or share your updates, the more they will keep seeing them.This means that these 10% you will reach will be your true, core Facebook fans. You definitely want to stay in touch with those, as contemporary romance author Christine Claire MacKenzie explained to us: â€Å"FB is the number one place I connect with fans. FB is where readers reach out to me. It's a slow process to build a valid reader base of rabid fans, but it's well worth the effort.†How can I increase my  Facebook Author Page reach?How about, instead of reaching 10% of your fans when posting, you reached 50%? You don’t necessarily need to pay for that, you just need to make Facebook happy. In the end, Facebook works pretty much like Amazon. If it detects that users have a positive interaction with your content, it will reward you by showing it to more. So, though the standard â€Å"reach percentage† is around 10%, you can multiply it quite easily by consistently posting text, images, videos and links that you know your audience is going to enjoy and share.Let’s take the example of author Rebecca Howard. Her Facebook author page has close to 4,000 people on it and she tells me each post is now seen by about 50% of those folks. â€Å"If I can encourage comments on it or get a discussion going then that number rises. It just takes time to learn how to adapt to the changes and make them work for you. This post of mine, for instance, has been shared 99 times and seen by more than 14,000 people. Didn't pay to boost it.† As with any way to reach or interact with readers, Facebook posting is a trial and error thing. Of course, there are some basic tips and guidelines for maximizing engagement, like posting images, keeping descriptions short and sweet, asking questions to spur a discussion, sharing useful links, keeping self-promotion to a minimum, etc. There are even professional studies out there on what types of posts (image, link, video, text) have a higher average reach percentage.Though you should certainly strive to follow this advice, in the end it is all about finding what your audience wants to see. And there is no other way to do that but to try as many things as possible: offer a giveaway, host an author QA event, post an excerpt or a short story, post a picture with a quote, organize a poll for your fans to choose your next character’s name, etc. There are countless things you can do! Of course, if you fall into the routine of posting the same stuff every day, then your reach will p rogressively decrease because no one will engage with your posts. I like this example Joanna Penn gives in her last podcast interview:â€Å"I just did just a normal post on Facebook and I posted some pictures. I went to a cemetery, Highgate Cemetery, last weekend. I got the most engagement ever on my fiction Facebook author page with these pictures of graves. And I was like, ‘Oh, my goodness. My audience likes graveyards and cemeteries.’†More often than not, your audience will have very similar likes and dislikes to yours - after all, they’re your readers, right? But you might have to think â€Å"outside the box† to find those.  I imagine that sounds like a lot of effort to go through to reach even 50% of followers that you acquired. And if you want to reach more, yes, you have to pay.I thought social media were free†¦Surely, giving money to Facebook can’t be fair? Maybe not, but if you look at the alternatives, you won’t find any better. Here’s what author Alexis Dubief wrote me when I asked her that question:"As writers we're supposed to avoid cliche, but when it comes to connecting with readers, there is no such thing as a free lunch. Email is, and deserves to be, the gold standard of connecting with readers. But email costs money (Mailchimp and Aweber both start charging when your list grows above 2,000 people) and even then, only 30% of your subscribers will open your email messages. So perhaps we need to let go of the idea of 'free' and focus instead on 'cheap and effective.'" This â€Å"business† mindset is one that many independent authors have adopted, shifting the focus from â€Å"cost† to â€Å"return on investment†. As we have seen in previous interviews with Nick Stephenson and Mark Dawson, Facebook provides an advertising platform like none other, mostly because of how granular you can get in your targeting.So, sure, you have to pay a bit if you want your posts to reach all your followers. But you can also pay to reach many more potential readers, and attract traffic to your website for amounts as low as $.01 per click.Below is a screenshot of one of Alexis’ campaigns to support a post. It was seen by over 40k people and she only paid for clicks. She set it both for the post to reach her current fans and to reach people who fit her target criteria but were not fans of her Facebook author page. Have a look at the cost per clicks†¦ As she  puts it: â€Å"Do you know where else I can get highly targeted traffic that cheaply? Yeah, neither do I.†Of course, we’re not saying that every author should keep a Facebook author page, post regularly, and pay to boost some of their posts. Nor that everyone will have  the same  costs per click as Alexis. It vastly depends on your target audience, how active they are on Facebook, and how much testing and iteration you do.The point here, however, is that you shouldn’t shy away from a platform just because it changes its rules, or suddenly seems â€Å"unfair†. Keep a cold head, do the math, and see if they work in your favour. More often than not, on Facebook, they will.Do you use your Facebook author page as a marketing tool? Have you been discouraged by Facebook's "pay to play" change? Or do you pay to reach your audience? Leave us your thoughts in the comments below!

Thursday, November 21, 2019

Isetan Company Essay Example | Topics and Well Written Essays - 1250 words

Isetan Company - Essay Example Isetan Company I did my internship for 3 months at the buying office of Isetan in New York branch. It is located in the 40th street of Madison Avenue. I did the position of manager’s assistant and my main responsibilities were to research new American brands for Japanese buyers and to organize all schedule for fashion collections. This paper is written as the strategic analysis of Isetan, based on both internal and external business environments (SWOT and PEST analysis) The major strength of Isetan is its wide product range. Products like ladies wear, ladies accessories, bags and shoes, ladies cosmetics, and fragrances, watch, jewellery, babies/children wear, household/ interior goods, mean’s wear, men’s accessories, shoes, Men’s grooming, sports accessories etc are some of the products of Isetan. Isetan has products which can satisfy all the people irrespective of their age or gender and hence a family can depend Isetan for its complete purchasing needs. Another strength of Isetan is the research and development department. This department constantly monitoring the fashion trends all over the world and they were able to produce high quality fashion goods based on the changing needs of the customers. In other words, Isetan was able to foresee the trends in fashion and they were able to adapt themselves based on that. They never rely entirely on one kind of product for their business. Children, adults and old people, all are dealt with equal importance and hence all the customers who visit Isetan department stores will return with utmost satisfaction.

Wednesday, November 20, 2019

The Rocking-Horse Winner Essay Example | Topics and Well Written Essays - 500 words

The Rocking-Horse Winner - Essay Example but that is not what happened, when Derrick reached age 6, just about when he was supposed to start his primary school, Alex made the worst gambling attempt in one of his games and bet on his entire house back then in town (Lawrence 44). It was a terrible time for the family as they were forced to live their rich furnished house and move to the countryside, the initial birth place for Alex. Life in the countryside was pretty rough for the growing kids as money was always issues and impeded them from enjoying their childhood (Greiff 56). When Derrick reached age 13, him being the first born, he saw he had the responsibility of taking care of his siblings as he had realized some problems in regard to care from both his parents (Lawrence 66). His father had lost hope in life and was permanently intoxicated day and night living his mother to feign for the family by working as a horse attendant in one of the ranches which held horsing occasionally. After a couple of times of accompanying her mother to the horse racing ranch, Derrick started to gather information and develop interest in the sport, despite several warnings from his mother regarding what happened to his dad. From a Latino horse attendant he had come to befriend at the ranch, Derrick started learning the art of betting from his friend (Stoltzfus 44). After seeing the condition at their home starting to get worse after some days passing without them taking night meal, due to lack of money, Derrick decided to venture into betting seriously. He approached his uncle, Sam and asked for a 100 dollars loan with an assurity of payment after 5 days. Derrick was lucky to be given despite his uncle knowing their financial status. Back in the ranch, on an on going betting game involving horse racing, Derrick managed to make his first bet and later won 2000 dollars. He later paid his uncle’s loan with a profit and the rest, used it as his capital to make more money from the game. Derrick was lucky in the game and

Monday, November 18, 2019

Reaction Paper Movie Review Example | Topics and Well Written Essays - 500 words

Reaction Paper - Movie Review Example The movie explores how world economies failed and the new ideas that were embraced to carry out the shock therapies. Majority of these countries later embraced the free market capitalism. Russia, Poland, India, Chile and Bolivia had to survive through the rapid changes and had to deal with the new freedom and the dangers associated with deregulation and privatization. After the Russian revolution, the socialist economy in the country faced a major crisis with the leadership responding by coming up with programs that allowed limited capitalistic activities (Cran & Yergin, 2002). The economy began to improve but by the 1980s, it was in shambles again mainly due to lack of incentives. The country made attempts to free the market through privatization, but due to lack of clear guidelines and goodwill, the denationalization was done in an unequal manner, further hurting the economy. â€Å"Agony of Reforms† also looks at the economic practices that were witnessed in Latin America in the 20th Century. Majority of the countries in this region relied on the dependency theory that supported industrialization by reducing the amount of manufactured goods that were getting in. This was done by subsidizing the locally manufactured commodities. The counties were, therefore, using a Marxist approach to grow their economies and the impact of this was that the local industries lacked the much needed competition to be innovative and efficient. The failure of the set polices became evident in the 1980s when the nations started losing investments from the few foreigners (Cran & Yergin, 2002). Chile at the time became an experiment in the free market and its leaders called for the evaluation of the free market economic reforms that had been put in place. However, due to the dictatorial regimes, the free market idea was associated with fascism. The country strived to dere gulate the market with majority of the reforms implemented becoming a success

Friday, November 15, 2019

The Body Shop Marketing Plan Marketing Essay

The Body Shop Marketing Plan Marketing Essay The purpose of this paper is through analysis the current market environment to establish the marketing plan of The Body Shop in Hull to help it hold the competitively position during the spring of 2013. The context will analysis the external environment and the internal environment of the Body shop in Hull, and based on these information to do the SWOT analysis to evaluate the current market and try to build reasonable marketing objectives which are benefits for the development of the their market share. background of the Body Shop According to the Bodys Shop website, their business is about engaging and inspiring customers around their individual needs for skin care and hair care this relies on attracting and retaining the skills, knowledge and creative talent to deliver excellent products with exceptional service to their millions of customers worldwide. The company has a presence in over 51 countries, conducts business in 21 languages, operates nearly 2000 stores (about 70% are franchised), and employs over 6000 people in company stores, regional offices and UK-based Service Centre. Products are also sold via the Body Shop at Home, an in-home sales program that operates in 48 US states and Australia and via a company website in the US. Environment analysis In order to increase marketing share in a current market, companies must carefully examine a host of issues. One of the most important issues is the marketing environment. The marketing environment includes two essential elements, one is external environment, the other one is internal environment. External Environment This part explores that the trading and ability of an organization to satisfy its customers who are influenced by the external forces which fall into two categories: the macro and micro forces of the marketing environment (Dibb, 2006). Macro Environment The macro-environment defined by Worthington and Britton (2009, p.6) as those macro-environmental influences on business which affect a wide variety of businesses and which can emanate not only from local and national sources but also from international and supranational developments comprises the PEST checklist which stands for Political, Economic, Sociocultural and Technological. Political The government will shrink the finance expending, which may further reduce consumers shopping willingness. At the same time, governments have passed specified law to forbid animal-testing (CNN, 2003). Additionally, this series of industries need to deal with the waste and rubbish, which comes with production. In this way, all over the nations, societies, and companies would keep a sustainable development and material recycle using. The Hull Council have doorstep recycling collections and  a network of recycling sites, and they make it easy for people to recycle.(www.hullcc.gov.uk,2012)Above all, the whole industry should not make any pollution to our environments. Lastly, the countrys political steady is the root line to keep a regular industry chain (Nicholls A, Opal C, 2005). Economic Not only in the UK but also in the whole EU, governments are now all suffering from financial issues more or less. Following debt-fuelled growth, households remain laden with debt. As a result, the beauty and personal care market saw increased price consciousness among consumers and thus a switch to family and bulk purchases during 2011 (Euromonitor International,2012) . In this situation, its really not a positive circumstance for private label products development. More importantly, in such a negative economic situation, the companies need to do something more, such as promotion and discounting, or develop some more products for some more potential consumers. Sociocultural In this section, the health and beauty industries need to take the aging and male potential consumers into consideration, in which way to satisfy their special needs (Euromonitor International,2012). Secondly, an industry should be responsible for their customers. The products need to be developed without any synthetic ingredients in order to lower the risk for health (Euromonitor International,2012),and also over half of women refuse to use any beauty products, which have been tested on animals first.(SkinInc,2008).Lastly and equally importantly, Consumers upgraded to one time bulk purchases in categories such as bath and shower, deodorants, hair care and oral care (Euromonitor International,2012) Technology Increasing the potation of e-commercial sale methods, such like new coming products introduction and promotion on line, dealing and negotiation over the internet, or business consultants with live video chat. And the company is highly recommended to build their own website or with some relative partners, via which to display the productions and deepen their brands as well(Euromonitor International,2012). Meanwhile, companies should focus on developing new technologies, for example, whiting, In this way, related companies would also in a positive competitive. Most importantly, an efficient product is the root of a brand as to a company. Micro Environment Micro environment have a very board influence on every organisation operating in a particular market, from market to distributers to competitors to customers, and such an impact is largely universally felt by such organisations (Dibb, 2006, p89). Market 2010 is a year of prosperity and growth for the beauty and personal care industry. The growth rate of the industry value increased from 4% to 5%, which was contributed mostly by the mass market. In particular, with 3% value growth following a 0.5% drop in the last year, the recovery of cosmetics was the most eye-catching in this industry(Beauty and Personal Care State of the Industry, 2011). Customers Target audience ¼Ã… ¡ The first target audience is females, age 18 to 34, who have low brand awareness for the body shop and little discretionary income but still want to indulge in the spa-at-home products. The second target audience is females, age 35 to 55. Currently in the US, there are 43.98 million total women ages 35 to 55.Buyer power(see appendice3). Customer behavior The price in Hull are similar low in the market, and people use less money to buy convenience products or high price products like house, so people have more free money to buy beauty products like products which are sold in the Body Shop especially the average earnings have increased. (www.hullcc.gov.uk/,2012)(see appendice8). Competitors The body shops main rival is Bath Body Works who offers a variety of beauty products. Bath Body Works runs more than 1600 stores in the UK compared to the body shops 300 nationwide stores. In 2009, the turnover of Bath Body Works exceeded 2,300 million dollars, at the same time, it spent more than 915,000 dollars in advertising(see Appendice7). Compared the website page with The Body Shop, they are similar except the color, but The Body Shop have a higher high brand loyalty(www.dmnews.com/beauty-product-retailers-tick-all-the-boxes-but-only-one-passes-the-sniff-test/article/265442/,2012)(see Appendice9). Suppliers The suppliers of this industry could also be divided into three classes. The first one is Top-level brands, Most of the suppliers are sold in bulk and the diversity of special ingredient is not too much, so the power of the suppliers is stronger than other suppliers. The second one is Mid-Level Brands. In this level, the suppliers also produce non-differentiated products and specialized . The power of those suppliers is also strong, and the switching costs are low as the same as top-level brands. The last one is Generic Brands. There are various suppliers in this group, the diversity of the products is low, therefore, the switching costs are low(IAA Cosmetics, 2002). Distributors There are two main kinds of distributors. One is according to the traditional distributors, the supermarkets played a dominant role in the distribution channel of beauty and personal care industry in the UK, it accounted for a 49.8% share of totality in 2010. (Hand Body Care Industry Profile, 2011) Another one is internet retailing, The internet retailing makes beauty and personal care advanced remarkably. Internal environment The last step in the Environment Analysis is gathering information for the internal environment. Brand Image The Shop ensures their image by guarantying its cosmetics and personal care products are not tested on ani-mals, and that they contain sustainably sourced oils and other vegetarian ingredients (The Body Shop). In addition, the campaigns in which The Body Shop participates is another step they take to make a difference both environmentally and individually. The company promotes beauty is in the customers eye instead of the beholders (Hoovers, 2004). Competitive advantages If the company can sell the products which are hard to copy and have great value which their competitors cannot have, the company own the competitive advantages which can increase their market share and build their brand identity. We compare The Body Shop with LOreal and OlayNivea(see Appendices3,4). Product/Service The Body Shop  operates in the global cosmetic and toiletries (CT) industry. From  Euromonitior, the CT industry includes the following broad group of  products; baby care, bath and  shower products, deodorants, hair care, color cosmetics, mens grooming products, oral hygiene, fragrance, skin  care, sun care and  depilatories. Skin care products are the majority occupying 27% of all products. (Schieffer Multimedia: The Body Shop Media Plan ). Company has already produced a range of over 600 beauty and health products and more than 400 related accessories including exfoliating bath gloves, mitts, body buffers and so on until March, 2010. These products can further be segmented into two categories based on  product ingredients those made from natural materials and those made  from synthetic chemicals. As green policies TBS always pursues, company reduces their packaging by use as little packaging as possible in the first place. For the vast majority of products they use simple bottles and jars, with no secondary packaging (The Body Shop Values Report, 2009) and most of their gift packaging can be reused. TBS also provides varieties of services for customers. TBS official website includes a Technical Support area designed for those experiencing difficulty with the online store. An extensive FAQ section with categories pertaining to shopping, ordering, shipping, returns and so on(see appendice1,2). Price The prices are ranged from highest 43 pounds to lowest 2 pounds. Compared with the average income level in Hull, the price of TBSs products can be considered as relatively affordable level. Compared with competitors in Hull, the price of TBS is medium level described as massige price. Place In Hull city, TBS owns two stores managed directly by headquarter. There are also some shops which are run on a franchising basis in Hull. These two shops locating separately in Princes Quay Shopping Centre and St Stephens Shopping Centre which are largest shopping centers in the Hull where can attract quantities of people especially on the weekends. In order to satisfy the customers requirements and obtain timely and detailed market information, the body shop the reduce the distribution channels, they want to do the direct market which do not contain any agents to sell their products. They use their own shops and websites to do the selling. Promotion The body shop does little advertising because they regard stores as the most effective platform to advertise themselves. Advertising Traditional media: the TBS in Hull advertises on traditional media such as magazines. New media: the body shop try to use new media to attract more customers, they make a high profit through the website campaign. TBS develops an e-CRM structure as network marketing of TBS matures and evolves. This system provides different services containing the Body Shop SPA, personalization program and so on. And TBS in Hull also sells products face to face with kind service. Staff of stores in Hull have been train well to be familiar with products and offer good service.(see appendice5) Following the development of the apple online shop they promote their own app software called Love Your Body. They also build the home shopping party plan in the UK. Personal selling TBS had built a unique member club for loyal customers where rewards them with discounts, free gifts and access to the kinds of perks and privileges only club membership brings. They also have a lot of discounts and gift packages in different seasons and festivals which can attract customers. SWAT Analysis Strengths 1.Leader of Animal Protection 2.Expand E-Commerce Activities 3.Innovative products 4..High brand loyalty Weaknesses 1.Small number of stores in UK 2.Many products are in the mature of declining stage 3.little advertising Opportunities Bans of animal-testing laws which help the body shop to attract more customers 2.Expand The Body Shop at Home Program 3.Increased awareness of organic and eco-friendly product 4.Increasing number of online buyers Threats 1.the shrink finance which influence peoples awareness to buy products 2.Competition in Cosmetic Industry 3.Risks in Material Supply Marketing Objectives 1.Reinvigorate the body shop in the minds of women who have previous experience with the brand to increase the market share. The body shop can do some campaign like give people free samples and show people the material of the product. 2.Promote awareness of the Body Shop core brand and specific mens grooming product offerings through targeted channels such that at least 35% of the target demographic  are aware of  the products and the unique values of  the Body Shop. In Hull there are marginally more males in the general population than females whilst in the East Riding there are marginally more females, this is likely to be a function of the younger population in the city. The Hull City Assessment Report notes that in Hull in under 70 age bands males outnumber females in every age group whilst females outnumber males in older age groups. This highlights the continued trend towards higher female life expectancy(Economic Development Regeneration, 2011)(see Appendices8 ). Conclusion In conclusion, in order to get a high market share and attract more customers, the body shop should do more advertising and extend their market to the men. Appendices Appendice1 FIGURE 1: The Body Shop UK: Estimated sales as share of UK cosmetics and toiletries specialists sales, 2006-10 SOURCE: Mintel Appendice2 FIGURE 2: The Body Shop: Outlet data, 2006-10 2006 2007 2008 2009 2010 UK Outlet numbers 312 322 338 329 311 Of which: Company owned 261 282 299 295 297 Franchises 61 40 39 34 14 Estimated sales per outlet ( £000) 542 577 511 477 490 Estimated sales per outlet (à ¢Ã¢â‚¬Å¡Ã‚ ¬000) 797 849 639 536 581 SOURCE: LOrà ©al Company Accounts and Annual Reports/Mintel Appendice3 FIGURE 3: The Body Shop shoppers in last 12 months, by gender, age and socio-economic group, November 2011 Note: Bars show The Body Shop shoppers relative to all people who have bought skincare, cosmetics and fragrances/aftershaves in the last 12 months SOURCE: Ipsos Mori/Mintel Appendice4 FIGURE 4: The Body Shop shoppers in last 12 months, by ACORN group, November 2011 Note: Bars show The Body Shop shoppers relative to all people who have bought skincare, cosmetics and fragrances/aftershaves in the last 12 months SOURCE: Ipsos Mori/Mintel Appendice5 FIGURE 5: The Body Shop: Online consumer demographics, three month average to October 2011 SOURCE: comScore/Mintel Appendice6 Table 1 Table: United Kingdom hand body care market distribution: % share, by value 2010 Channel % Share Supermarkets/hypermarkets 49.8% Pharmacies/drugstores 19.0% Specialist Retailers 13.2% Others 18.0% Total 100% Source: Datamonitor DATAMONITOR Appendice7 Table 2:Compare with other beauty brand The body shop LOreal OlayNivea Product line Mainly skincare Broad Focus on skincare Market position Environment friendly Leader Major competitor In skin body care market Competitive advantages Natural-base brand value Very experienced global brand Low price product innovation Price range Mid-range Slightly lower than the body shop Mid-low (the body shop, Kannu Priya Rawat 30th Mar 2010) ONS MYE 2009 Hull East Riding GB Appendice8 Table 3:Resident population ONS MYE 2009 HULL East Riding GB Number % Number % Number % Resident Population (2009)1 262,400 100% 337,000 100% 60,003,100 100% Males 132,800 50.6% 166,000 49.3% 29,495,400 49.2% Females 129,600 49.4% 171,000 50.7% 30,507,700 50.8% Source: ONS Mid Year Estimates 2009 1Percentage is proportion of total population Appendice9 Figure6:the average earning increase Source:HULL ECONOMIC SITUATION UPDATE No. 31 28 April 2011 Appendice9 Table 4: compare the Body Shop with BathBody works

Wednesday, November 13, 2019

Surrealism in The Love Song of J. Alfred Prufrock :: Love Song J. Alfred Prufrock

Surrealism in The Love Song of J. Alfred Prufrock Surrealism is a dangerous word to use about the poet, playwright and critic T.S. Eliot, and certainly with his first major work, "The Love Song of J. Alfred Prufrock ". Eliot wrote the poem, after all, years before Andre Breton and his compatriots began defining and practicing "surrealism" proper. Andre Breton published his first "Manifesto of Surrealism" in 1924, seven years after Eliot's publication of "The Love Song of J. Alfred Prufrock". It was this manifesto which defined the movement in philosophical and psychological terms. Moreover, Eliot would later show indifference, incomprehension and at times hostility toward surrealism and its precursor Dada. Eliot's favourites among his French contemporaries weren't surrealists, but were rather the figures of St. John Perse and Paul Verlaine, among others. This does not mean Eliot had nothing in common with surrealist poetry, but the facts that both Eliot and the Surrealists owed much to Charles Baudelaire's can perhaps best explain any similarity "strangely evocative explorations of the symbolic suggestions of objects and images." Its unusual, sometimes startling juxtapositions often characterize surrealism, by which it tries to transcend logic and habitual thinking, to reveal deeper levels of meaning and of unconscious associations. Although scholars might not classify Eliot as a Surrealist, the surreal landscape, defined as "an attempt to express the workings of the subconscious mind by images without order, as in a dream " is exemplified in "The Love Song of J. Alfred Prufrock." "Prufrock presents a symbolic landscape where the meaning emerges from the mutual interaction of the images, and that meaning is enlarged by echoes, often heroic," of other writers. The juxtapositions mentioned earlier are evident even at the poem's opening, which begins on a rather sombre note, with a nightmarish passage from Dante's Inferno. The main character, Guido de Montefeltro, confesses his sins to Dante, assuming that "none has ever returned alive from this depth"; this "depth" being Hell. As the reader has never experienced death and the passage through the Underworld, he must rely on his own imagination (and/or subconscious) to place a proper reference onto this cryptic opening. Images of a landscape of fire and brimstone come to mind as do images of the two characters sharing a surprisingly casual

Sunday, November 10, 2019

Compare and Contrast: Claudio and Benedick Essay

Shakespeare’s comedy, Much Ado About Nothing, is a play that follows a small group of friends from a high-class society in Massina. Two of this group are friends are Claudio and Benedick. In the beginning of the play they are seemingly similar, in that they both are of an upper-class upbringing and do their best to maintain their social reputation. The characters are made as to enhance their differences by the end of the play; they are foils to one another. Both Benedick and Claudio find themselves fooled by other characters in the play and have to decide what they are willing to believe is true and what is false, furthermore both characters find love by the end of the play, but which means they use to get there differ. In the beginning of the play Claudio is introduced as an accomplished young military man who has just come back from a successful battle. He claims to be â€Å"in love† with a woman named Hero. Before confronting her about the feelings he has for her, Cl audio asks his friend Benedick to tell him what he personally thinks about Hero. In the hopes that he will confirm that she is in fact as fair and lovely as Claudio thinks she is. â€Å"I pray thee tell me truly how thou lik’st her.† (Much Ado About Nothing 1.1.171-172) The â€Å"love† Claudio feels for Hero is based on the approval of his friends. Claudio goes on to ask, yet another associate, Prince Don Pedro, how he to feels about Hero. Claudio is clearly a shallow minded individual with a limited capacity to think of only a few thoughts occupy his mind at one time. Claudio even makes not of it himself when talking to Benedick about when he first came to love Hero. I look’d upon her with a soldier’s eye, That liked, but had a rougher task in hand Than to drive liking to the name of love: But now I am return’d and that war-thoughts Have left their places vacant, in their rooms Come thronging soft and delicate desires, All prompting me how fair young Hero is, Saying, I liked her ere I went to wars. (Much Ado About Nothing 1.1.289-295) Foil to Claudio is Benedick, an arrogant young man who, also like Claudio, took part in the war and was brought up in a high class society. Benedick is also concerned is his public image. He considers himself a ladies’ man of sorts and does not want to be tied down by any woman and would rather die than be wed because he does not trust women. That a woman conceived me, I thank her; that she brought me up, I likewise give her most humble thanks. But that I will have a recheat winded in my forehead, or hang my bugle in an invisible baldrick, all women shall pardon me. Because I will not do them the wrong to mistrust any, I will do myself the right to trust none; and the fine is, for the which I may go the finer, I will live a bachelor. (Much Ado About Nothing 1.1.229-237) As if that did not make his point, Benedick goes on to say that he would prefer then to be bound by holy matrimony. He tells his friends that if he ever does anything so ridiculous as to fall in love that as his friends they should shoot him for his follies. â€Å"If I do, hang me in a bottle like a cat and shoot at me; and he that hits me, let him be clapped on the shoulder, and called Adam.† (Much Ado About Nothing 1.1.248-250) Because at this time Benedick truly believes that love is the worst fait for any man. Read Also:  Compare and Contrast Essay Definition In his attempts to find public acceptance, Claudio proves to be easily fooled into believing anything he is told despite obvious lack of proof of what he is being deceived into thinking is true. When approached by Don John the bastard, the brother to Don Pedro and the least trusted person in Messina. Claudio falls for the lie that his friend, Don Pedro, who offered to help Claudio woo Hero has actually planed to woo her for himself, Claudio as gullible as he is believes Don John’s lies. â€Å"Claudio permits the masked Don Pedro, prince of Arragon, to woo Hero in his place but then is misled into believing that the prince has betrayed him and courted Hero for himself.† (Shakespeare’s Comedies 104) Once the treason is proven false Claudio goes right back to being his pleasant self and accepts Hero with no questions asked. â€Å"Lady, as you are mine, I am yours: I give away myself for you and dote upon the exchange.† (Much Ado About Nothing 2.1.304-306) Ben edick is so back and forth with his feelings for Hero it makes his love appear to be very uncertain. After being bombarded by all the recent talk of love from all of his friends, including Claudio, a military man he would have thought would never have let himself be attached to any lady. Benedick begins to wonder if he too might fall for someone, because if a solder like Claudio can be swayed to fall in love, surely Benedick himself could also. He then decides what sort of woman would be able to win his heart. Benedick’s standers are high and very specific. One woman is fair, yet I am well; another is wise, yet I am well; another virtuous, yet I am well; but till all graces be in one woman, one woman shall not come in my grace. Rich she shall be, that’s certain; wise, or I’ll none; virtuous, or I’ll never cheapen her; fair, or I’ll never look on her; mild, or come not near me; noble, or not I for an angel; of good discourse, an excellent musician, and her hair shall be of what colour it please God. (Much Ado About Nothing 2.3.26-35) With the prospect of love already in his mind Benedick becomes a victim of his cohorts plan to fool him into that believing that Beatrice, an equally idealistic character with a witty personality, who Benedick’s friends think would be perfect for him, is in love with him. After hearing how much she loves him, Benedick changes his views entirely. â€Å"a bachelor in words more than sentiment, so that, during his monologue in 2.3, we watched with sympathy and knowing as he persuaded himself, easily, into love.† (Much Ado about Nothing (review) Shakespeare Bulletin 25.3 (2007) 119-122) Skeptical at first, Benedick has a moment of realization as he looks in himself. Through this introspection Benedick leads himself to the conclusions that Beatrice is indeed the perfect match for him and fits his criteria for the only woman that could make him fall in love. â€Å"-’tis so, I cannot reprove it; and wise, but for loving me; by my troth, it is no addition to her wit, nor no great argument of her folly, for I will be horribly in love with her. I may chance have some odd quirks and remnants of wit broken on me, because I have railed so long against marriage† ( Much Ado About Nothing 2.3.228-234) Though his own insight, Benedick changes his whole view about love all together. In conclusion both Claudio and Benedick are deceived at one point or another in believing something that they are told with no real proof, and both find love by the end of the play, but the means by which they find their way to love differs. Benedick’s path is much more liner and though introspection on how he feels about Beatrice. Were Claudio’s path is sways back and forth due to his insecurities and follies. Work Cited Shakespeare, William. Much Ado About Nothing. New York: Signet Classic, 1998. Print. Vaughn, Jack A. Shakespeare’s Comedies. New York: Fredrick Ungar, 1980. Print. Finlayson, Caitlin. Much Ado about Nothing (review). Shakespeare Bulletin 25.3 (2007). Web. Oct 18, 2011.

Friday, November 8, 2019

How to Write Research Paper Fast [Guide]

How to Write Research Paper Fast [Guide] Research paper is considered as a long term assignment, when you have to spend a lot of time on research and then even more time to put the materials together and write a decent research paper. However, what if you dont have all that time? What if youve procrastinated too much, and the deadline is tomorrow but you have no ideas, no inspiration and no research materials for your paper. And you dont want to buy research paper online. Fortunately, there is a plan not only to write a research paper fast, but to do it with the kind of style that will nab you a fantastic grade. Here is a minute by minute guide that will lead you to a complete writing assignment withing 2 hours approx. 15 Minutes: Research Paper Thesis If you’re going to write a paper that works, you need a solid thesis. Remember, a thesis is the thing that explains what your whole paper is going to be about. For a research paper, you need to make an assertion in your thesis – that’s just a fancy way of saying that you’re going to prove something with your research. Don’t worry too much about whether the thing you say you’re going to prove is actually true. For now, just write a thesis that boldly shows what you think. If in the course of your research you find that you’re dead wrong, you just change a few words and no one is the wiser. Example: Cheese is the healthiest snack available, and eating it will make you stronger, smarter, and invincible. Revision: Broccolli is one of the most amazing snacks available, and eating it is proven to make you smarter, healthier, and more attractive to the opposite sex. 30 Minutes: Basic Research Okay, now you need some research to support your assertion that broccoli is truly amazing. You’ll need to do some Googling to make sure you get the kind of high-quality support that your teacher wants to see. In order to not waste your time with ads for Broccolli soup, you need to use a few important search rules that will save you time. For example, you could put in â€Å"Brocolli Health Benefits† into your search bar. This will help, but it may not always lead to the kind of high-quality, non-commercial lead you want. Instead, try adding the term â€Å"site:.edu†. Now, you’re getting that deep research that your professor really wants to see, plus you’re adding in lots of juicy proof for your main ideas. You can also choose site:.org for more great information. Time-Saving Hint: After your Google search, click on the page that you think is awesome. Then, scan the page until you find what you’re looking for that will prove a portion of your main assertion. Instead of writing down the information now, just copy the URL from your browser and paste it into a new window. Then, you can just go to your previous window and back out to see your awesome search results again. You can even save similar information in different search bar windows. 15 Minutes: Writing Paper Outline Now that you have your main research ideas organized into different search windows, you can go into your document program and create the rest of your outline around your main thesis. It should look something like this: I. Intro Paragraph A. Hook B. Transition C. Thesis Broccoli is one of the most amazing snacks available, and eating it is proven to make you smarter, healthier, and more attractive to the opposite sex. II. Body Paragraph A. Main Idea B. Proof from research C. Transition III. Body Paragraph (Repeat as needed) IV. Conclusion Paragraph A. Hook B. Transition C. Restate Thesis D. Clincher All you have to do now is fill in the blanks. Copy and paste your proof from research into as many paragraphs as you need to be able to complete your assignment. Then, jot down quick ideas about how you can transition from one idea to the next. Time-Saving Hint: Don’t worry about spending a lot of time on this, just get down a word or two so that you can get your thoughts in order. You’ll spend the bulk of your time actually writing down full sentences based on this rough framework. 30 Minutes: Writing Now, you have a good idea of what you’re going to say and how to say it. If you really did complete the outline, you can totally finish your whole paper in 30 minutes – as long as you type fast. Basically, you are going to complete the sentences and transitions that you created in your outline and then make sure that they make sense. Also, you are going to make sure that write a great Hook and Clincher. Hook: This is the first element of your research paper, and it should get your professor’s attention. This can be an interesting quote, a strange fact, or create a picture in the reader’s mind. Even for research papers, it’s okay to be interesting and fun with your hook. Clincher: This is the final line in your paper. It should also be interesting and provocative. It should give the reader the final impression you want them to take away from your research and look towards the future, based on your research. For example: In fact, broccoli is so incredible, it’s likely that research will continue to show it’s health and social benefits for years to come. Time-Saving Hint: Avoid spending time on editing and spelling mistakes. Right now, your job is to write for 30 minutes straight so that you can get all the ideas on paper. You can go back and fix mistakes later. 15 Minutes: Editing Now, you can fix all the mistakes you made during your mad dash to get the words out. But, you don’t want to waste time on minor mistakes if you’ve made a major one that needs more attention. Here’s how to do it fast so that your paper had the best chance of success: Go through your paper and ensure that each paragraph can be directly connected to your thesis statement. Make sure all the paragraphs flow. If they are in the wrong order, this is the time to change them. Include any citations that need to be added for your research by linking with footnotes inserting the URL (for now). Read the opening and closing paragraphs back to back. Do they sound similar? That’s a good thing. If they are exactly the same, that is a bad thing. Read your paper to yourself quickly (or have a friend do it). Note any grammar or spelling mistakes and fix them now. 15 Minutes: Citation and Essay Check You’ve almost finished. Now, you need to insert the correct citation page for all those amazing footnotes or citations you included in your paper. Go to Citation Machine and choose the style that your professor expects you to cite in. Follow the directions for the type of resources youre including and simply copy and paste the results into your paper! There you have it! An award-winning research paper in two hours. All it takes is a little planning, some good time-saving methods, and quick fingers, and you can save yourself a huge amount of time and hassle stressing over your writing.

Wednesday, November 6, 2019

Al Capone essays

Al Capone essays In January 1899, Gabriel and Theresa Capone were awaiting the birth of their new son, unaware that he would eventually become one of the most notorious gangsters of all time. On the seventeenth of that month, their child Alphonse, later known as Al, was born. He grew up in a rough neighborhood and was a member of two "kid gangs," the Brooklyn Rippers and the Forty Thieves Juniors (www.chicagohistory.org/history/capone.html). He enlisted, as a waiter-bouncer for Frankie Yales Harvard Inn at Coney island in the summer of 1917, where his face was scarred in a knife attack by Frank Gallucia( " . Capone was later forced to move to Chicago when he became wanted by the police for attempted murder. He began working for a former acquaintance Johnny Torrio, who handled a local vice lords assets. The murder of the vice lord, rocketed Capone from his current position of a lowly bouncer all the way to a place in history as one of the Prohibition eras most prominent underworld bosses and one of the most treacherous gangsters of all time. Capone combined many different gangs, including the... gang, who introduced the Thompson submachine gun (into) gang warfare, to form the Chicago Syndicate, or Outfit( " . After Torrio was shot in the Chicago Beer Wars and he retired in New York, Capone inherited the Syndicate. The five-year war eventually erupted in a brutal massacre at 2122 North Clark Street on February 14, 1929. Capone gangsters lined up six members of a rival gang and an innocent bystander and machine-gunned them. The intended target was not even present at the time. This atrocity, cunningly named the Valentines Day Massacre, awoke a feeling of public indignation in all of America. To complicate Capones life further he was declared Public Enemy Number One by the Chicago Crime commission. They intended to turn the public even more against him. ...

Monday, November 4, 2019

Culture Essay Example | Topics and Well Written Essays - 1000 words - 4

Culture - Essay Example Under this spectrum, the paper will establish similarities and/or differences by exploring cultural or religious traditions, symbols, or beliefs from my cultural background. Findings depict that culture traverses along broad measures and as such, it can be or appear as a myriad of many things that ranges from the food people eat to the ways in which people dress. It can even seek to explain how to obtain and prepare the said food. There are large numbers of factors that influence an individual’s culture. However, common thoughts suggest that when one brings the issue of culture into a debate, culture becomes something that is very narrow and defined (Havilland 44). As such, certain people define it as simply an area in which one resides in. Note that, structures of a family that comprise of things such as habits of a community, expectations and gender roles can have great impact on the ways in which one looks upon another’s culture. The ethnic background of an individual or a group provides a stepping-stone towards regarding a particular type of culture. When grows in a family, he or she takes up after the ethnic background of the respective family. This means that, society influences someone’s cultural response towards laws, morals, and rules of that society. Following practices and adhering to rules of the given society shapes one’s way of life, which in turn explains his or her culture (Samovar, Porter, and McDaniel 102). Bear in mind that, when one becomes deviant of these rules and laws of the society as depicted by the culture, he or she is liable for punishment. With reference to this aspect, it becomes paramount for one to accept and learn the cultural laws and rules of the society that he lives in, in order to avoid unnecessary punishments (Havilland 61). Since our cultural baggage composes of a wide range of cultural belongings, our daily

Friday, November 1, 2019

George Washington's Farewell Address Essay Example | Topics and Well Written Essays - 750 words

George Washington's Farewell Address - Essay Example From the essay "Farewell Address" it is clear that in the beginning section of the letter he addressed his concerns of the various security threats that the nationals of America might face in different sects of life. He stated and believed that the American population was secure all over the world including the United States itself if the various states of the country stay united and left peacefully with each other. He added that the constitution that created all the states of USA is experiencing and was going to experience continuous threat from enemies located both locally and internationally. He advised the American people that they should not support those who were looking forward to breaking the union and they should give importance to the unity of the United States over all other factors such as religion, culture and behavior. In his address, he even gave supports to the new government that will be taking over and emphasized the importance of constitution whenever the people of America wish to change the government. He even stated that the government should operate in accordance with the constitution and any changes to the constitution should only be made if the majority of the population of America votes in the favor of the change. Another warning given by Washington through his address was that there are certain political elements that will become an obstacle in the governemnt’s right to use their power and make the decision. These elements will try to persuade the citizens that such activities are in the best interest of the American’s.... These elements will try to persuade the citizens that such activities are in the best interest of the American’s, but the rel intention of these elements is to take power from the hands of the government and transfer this power in the hands of the unfair individuals (Hargrove, 2000, p.14). Washington warned the American people about the creation of political parties as political parties devide the population into groups by saveguarding and represnting the interest of a small portion of the entire population. He even pointed out that the activities of these parties face various obstacles from the government as government beilieves that these parties are their enemies. On the other hand these parties even try to crfeate differences and break governments that have been elected by the majority vote. Washington states that the constitution is very important to keep a track of changes in parties and to ensure that parties that are working for the interest of only one group do not se ek governmental powers. He even states that if certain authority that the government has is unjust, then changes can be made through constitution and not force. Through his letter, he even gave imporftance to religion and morality anad stated that religion is very important to live morally. Washinton supported the creation of balanced federal budget through his letter and stated that government credit should be used wisely, all debts acccumulated during the time of war should be repaid immediately to ensure that the burden of these debts do not fall on the shoulders of the generations that have yet to come. He even emphazied that in certain scanrios such as while safeguarding United States more expenditure needs to