Fruit Juices Marketing Essay Example | Topics and Well Written Essays - 750 words

Fruit Juices Marketing - Essay Example The product Fruit juices, in general, has a huge distribution channel and is easily available at any store or shop. The product is placed on a priority list by the vendors according to its popularity. The product uses mass marketing because the target market is not segmented. This is due to the popularity and attributes of the product. Places that have hot climate are ideal for placing fruit juices, as cold fruit juices are essential to re-establish the lost energy in hot and humid climates. The ideal placements of the product in a shop are the top shelves of the fridge so that the people coming in and going out can see the product easily. While studying the market and segment potential we realized that the middle and upper class had the most potential for our product because a fruit juice holding the qualities of both an energy drink and a fruit juice is currently not present in these segments of the market. The major decisions to be made in this phase are the marketing coverage tha t the product will have for example whether it would follow inclusive exclusive or selective distribution, transportation decisions would be made, Inventory management will involve all the aspects of the inventory, for example, a specific level of inventory that needs to be maintained. The vendors of the product also need to be decided. By inclusive coverage what we mean here is that the whole country would be covered to distribute the fruit juices to the vendors this is suitable when the product has a mass marketing strategy.... The concessions and discount offers are dependent on the factor that whether the company wants to capture the share of the market or whether they are just introducing the product or want to earn profits from the beginning. Place The product Fruit juices in general has a huge distribution channel and is easily available at any store or shop. The product is placed in a priority list by the vendors according to its popularity. The product uses mass marketing because the target market is not segmented. This is due to the popularity and attributes of the product. Places that have hot climate are ideal for placing fruit juices, as cold fruit juices are essential to re-establish the lost energy in hot and humid climates. The ideal placements of the product in a shop are the top shelves of the fridge so that the people coming in and going out can see the product easily. While studying the market and segment potential we realized that the middle and upper class had the most potential for our product because a fruit juice holding the qualities of both a energy drink and a fruit juice is currently not present in these segments of the market. The major decisions to be made in this phase are the marketing coverage that t he product will have for example whether it would follow inclusive exclusive or selective distribution, transportation decisions would be made, Inventory management will involve all the aspects of the inventory for example specific level of inventory that needs to be maintained. The vendors of the product also need to be decided. By inclusive coverage what we mean here is that the whole country would be covered to distribute the fruit juices to the vendors this is suitable when the product has a mass marketing strategy

Communication in professional contexts Essay Example | Topics and Well Written Essays - 500 words

Communication in professional contexts - Essay Example Clarity enhances consistency in conveying written information. Consistency leads to the writing of effective sentences as the words therein are interlinked and well planned. Consistency in writing avoids the use of unnecessary phrases and presents precise ideas. A consistent sentence has positive effects on the reader since its simple and has a clear meaning. Writing clearly promotes conciseness in the sentences written and the brevity presents one’s wit. Clear, concise and consistent work reduces unnecessary correspondence from the reader; as such, Smith-Worthington& Jefferson (2011) argued that all correspondence, which is brief, gets the goodwill of the reader and creates admiration. According to Sant (2008), the success of a firm is based on ability to communicate effectively to other stakeholders and this is promoted by clarity in writing. To enhance one’s ability to write clearly one should avoid using unnecessary words and lengthy statements lacking a clear meaning, and they should express a single idea in each sentence. Additionally, the words in the sentences should be arranged logically, the writer should avoid the use of passive voice and use only active since it is easy to understand and finally ambiguous sentences should not be used as they limit the clarity (Tyagi & Misra, 2011). In conclusion, a writer should give much attention to ensure clarity of his work as it contributes to consistency, conciseness and good flow of logic. This in turns promotes admiration and goodwill to the reader. Very often, an employee’s personal beliefs are at odds with the ethics at the work place and attention should be given on the best solution when such situations arise. Work ethics are because of the agreed professional codes of organizations while the personal beliefs and opinions are a blend of the upbringing in the family environment, one’s